WEDNESDAY OR – And the Week Begins…

And so it begins. After many months of designing, planning, prepping, and scheduling, the Summer Outdoor Retailer Tradeshow has officially begun!

Our first day here in Salt Lake City was such a great day, with excitement and enthusiasm bursting from all corners of the Salt Palace Convention Center!

Our morning started off with a trip through the beautiful mountains up to Park City to film a segment at Park City TV. Jeff won over everyone with his charm as usual and got them all very excited about our Packables and Trail to Rapids series. We had a great time visiting!

Back at OR there was a definite flurry of buzz and busyness. We met with so many interesting and adventurous people all throughout the day carrying over throughout Baffin’s happy hour where the attendees sipped our signature Arctic Ale and joined in with some great talks about the industry.

Out of all the experiences the first day of OR brought, I think the most exhilarating aspect was the fact that you could see the entire show and booth set ups, the heart and passion of the entire outdoor industry really shining through. The feeling was contagious and we were certainly glad to be a part of it!

Cannot wait for this great week ahead! Don’t forget to follow us on Facebook and Twitter to checkout more OR updates and photos from the week!


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